Over the next couple weeks we’d like to spotlight a handful of entrepreneurs who have stayed afloat in the toughest of markets: fads. How do you introduce a product and then stay relevant in a world that runs from the next big thing to another in seemingly no time at all? Maybe you move on to something new, or maybe you roll with the punches and have a good sense of your niche in the market.
In “The Entrepreneurial Spirit,” we’ll look at inventors and marketers who rolled out “Next Big Things” but also landed on their feet when the dust settled on the fad.
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In 1984, Michael Lerner was childless himself, but a drive down one of Boston’s busiest expressways with his 18-month-old nephew in the back seat had him scared out of his wits over the safety of the boy. He told Wall Street Journal, as traffic rushed around him, “for the first time, I felt like a parent feels when they have a kid in the car."
